WHAT WE CAN DO FOR YOU
EVENTS & PROMOTION
It’s all in the details when it comes to creating impactful events and promotion. From counsel on location, time, theme, and key players, Chris delivers an end-to-end plan and execution strategy that brings events and promotion activities to the next level.
PUBLIC AFFAIRS & REPUTATION MANAGEMENT
Chris has also led his clients through many of the darkest times in their careers, with a sensitivity to the emotions and challenges at-hand, and an eye to positioning them for the future.
STRATEGIC COMMUNICATIONS
It’s easy to get lost in the landslide of news releases, speaking engagements, web site updates, and social media posts. Chris works with his clients to dig into the meat of their story, and then leverage every opportunity to communicate that story consistently, and creatively.
SPONSORSHIP ACTIVATION
For 15+ years, Chris has had a front-row seat – and often a lead role – in sponsorship activation of all kinds. He has even supported athletes and organizations on their quest to find the right sponsorship partner to support their drive to the podium.
“WHAT THEY ARE SAYING”
“I trust Chris 1000% to help strategize and execute and on all of my PR/Media needs. He is so well respected and connected in the community and is really in tune with how to get a message out there. We had more than 400 registrants at my new gymnastics facility before we even opened our doors and that was large in part because of the PR plan that Chris implemented. If you want to make an impact, you need Chris on your team.”
“Chris Dornan simply gets the media game. On any given day, hundreds of press releases land in my email box. I make sure to read every one from Chris. Same goes for his phone calls – every one is answered. Chris understands mutual trust is the key to successful media relations. He knows exactly where to pitch stories for maximum coverage. A true professional in every sense of the word.”
“I can’t think of a better PR practitioner than Chris Dornan. He is truly a visionary in the sports communications business, combining creativity, versatility, flexibility, hard work and attention to detail. It’s rare that you find someone that excels in each of these categories. Chris also understands the corporate side, delivering exposure and value to a company’s sponsorship commitment.”
“Over the years, I’ve come to know Chris as one of the most dedicated, knowledgeable and passionate in his field. He is also fast. Like, physically fast on his feet. At the 2012 Olympics in London, he tracked down a Canadian athlete who had wandered off the massive triathlon course after failing to finish, leading her all the way back to the waiting mob of Canadian journalists in the mixed zone. He stood nearby as she spoke — ready to facilitate through any rough patches, or tend to any of the athlete’s needs — and waited until the job was done to catch his breath.”
“I’ve had the pleasure of dealing with Chris for the past two decades. He is the consummate professional, providing information, and access to news makers when we need them. Chris is also proactive, suggesting story ideas that we often turn into informative, and entertaining segments on our program. Chris also has a great sense of humour, which is important in this business. I’m looking forward to fielding his story pitches for years to come.”
“As a member of the media I’ve had the pleasure of working with Chris on various projects over a number of years, and found him consistently professional, creative and very easy to work with… definitely one of the best!!”
“Chris was determined from day 1 of working with the Skeleton program to get this obscure sport on the map! Chris taught me everything I know today about managing myself as an athlete and as a public figure/role model for youth. His passion for amateur sport and the personal stories of each individual athlete have allowed Canada to feel like they know each athlete as they are cheering them on to victory or embracing them when they lose. I feel I owe so much of my success on and off the track to the dedication Chris had of supporting my Olympic dreams.”
“There is no one better in the promotions/media relations game than Chris Dornan. He is wonderfully inventive (putting the Canadian luge team up for sale) and utterly tireless having worked Winter and Summer Olympics, World Cups, World championships even golf tournaments. Not only that, the guy enjoys being around the media, helping with story ideas, arranging interviews. If high-performance communications was a sport, Chris Dornan would own the podium.”
“Chris Dornan is a champion of Canada’s high performance athletes. Not only is he protective of their best interests, he is also aware of the enormous expectations that Canadians have of them. In that sense he helps our Olympians and Paralympians become both attractive and accountable to their followers.
Over many years I have encountered Chris at countless World Cups, World Championships, Olympic and Paralympic Games at home and abroad. He is a lifeline for Canadians who want to connect with their favourite stars of sport.”
“The assistance provided to the Champions Tour’s media operations by Chris Dornan from High-Performance Public Relations during the Insperity Invitational in Houston, Texas, and the Shaw Charity Classic in Calgary, Canada was invaluable to the media partners and corporate partners involved in each tournament. The level of exposure in each community leading up to, and during, each tournament was exceptional and could not have been achieved without Chris’ experience, diligence, patience and knowledge. The more exposure gained for communities which host a Champions Tour event increases the awareness in that community which, in turn, benefits directly from charitable funds raised during each event.”
“Haywood has been a proud sponsor of cross-country skiing since 2001. Haywood is also very proud of the part it has played in growing the sport of cross-country skiing and athlete development in communities across Canada resulting in Olympic and World Cup medals as well as the international recognition of our cross-country athletes.”
However, a corporate sponsorship is a two-way street. From the sponsor’s perspective it is recognition and this can only be achieved through communication – the right kind of communication. Although Chris Dornan was contracted by CCC to do their Public Relations, he was astute enough to know what Haywood needed in terms of exposure to make the sponsorship a worthwhile investment. He has always been available to assist with press conferences, press releases, speeches, and corporate events. His writing skills are exceptional as are his people skills. Chris is approachable, responsive, and generous with his knowledge and his time and the type of person you are just happy to be around. You know he wants what is best for your company.”
“Access and information. The two most critical components for media in telling a good story. And no one facilitates these essentials, helps us in doing our job the best we possibly can, than Chris Dornan.”
“Chris is one of the most consummate, knowledgeable and savvy communication professionals I have ever worked with. He is a strategic thinker who has an uncanny ability to stay ahead of potential issues in today’s challenging media environment. Chris is a superb relationship builder who prides himself on always delivering to a gold standard for his clients. Trustworthy, loyal, dependable, passionate and grounded in integrity are characteristics of Chris Dornan. He brings a values based approach in working with his clients, crafting strategies and approaches that are customized to the situation, the environment and the preferred outcome. Chris is relentless in his quest for excellence and brings this approach to everything he does.”
“Chris has been instrumental for me in managing the media at several major events including World Championships and Paralympic Winter Games. He manages in a way that minimizes any stress that may come working with the media. He continuously helps me build my brand as an athlete. At any time when I have a question regarding a request for media, or a speaking appearance, Chris has always been there with an answer. I’ve worked with Chris for more than a decade because he deserves a gold medal for what he does!”
“Rarely do I get to work alongside consummate professionals who are the very top of their game at all times: Chris is one such individual. He is experienced, intuitive, strategic and personable. I have engaged him for his skill with everyone from athletes to managers to CEOs. He knows how to create messages and communicate through stories in a compelling way that delivers results. He uniquely combines this skill with top caliber issue and crisis communications skills. I will gladly work with Chris again and recommend him anytime, anywhere to anyone seeking high-performance communications.”
“For Christmas 2015, WestJet set out an ambitious goal of performing 12,000 random acts of kindness, while also taking Santa to five major cities across the country in 24 hours. We also had a lofty goal of sharing this unique story with as many people as we could across Canada, and around the world. We engaged Chris and High-Performance Public Relations to help us achieve this. Chris not only made it happen, he performed a mini-media-miracle of his own. From live TV and radio morning shows to print, magazine and online coverage, Chris exceeded our expectations by delivering unprecedented national media coverage in every corner of the country.”
SUCCESS STORIES
It’s all in the details when it comes to creating impactful events and promotion. All too often, the details bog down even the most seasoned communications professional, and opportunities are missed. Chris’ experience as a broadcast journalist, and his perfectionist’s attention-to-detail make sure the opportunities to deliver your message don’t get lost in the minutia of details required to deliver a creative, and impactful event and promotion.
CHRIS DORNAN
Chris Dornan has come a long way from his days of play-by-play commentary of the games and exploits of his siblings and friends on a quiet cul-de-sac in Saskatoon, Saskatchewan, to becoming Canada’s most prolific sports PR consultant. The common thread? Storytelling. And creativity. LEARN MORE >
LET’S GET TOGETHER.
Hit me up if you want to talk about your next project or if you just want to chat.
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