CP WORLD RECORD FOR LONGEST SKIS
Cross-Country Canada had a new corporate partner to announce. CP Rail was looking to demonstrate its commitment to supporting sport in Canada. Unsatisfied with the traditional news release or oversized cheque presentation, Chris wanted to create an image that brought together cross-country skiing and trains for his media launch. Working with a local school and decorated Olympians Sara Renner and Beckie Scott, Chris created a train of 106 people all on a set of 108-metre, wooden skis, who shuffled their way across 100 metres of terrain to set a world record.
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