Times of Crisis

Chris has celebrated victories with organizations, athletes, and their families. Victory-management, however, is easy compared to leading athletes and organizations through their most challenging times. Few can forget a tearful Mellisa Hollingsworth facing media in the mix zone at the 2010 Olympic Games where she arrived as the top-ranked female skeleton racer, and left Whistler posting a crushing fifth-place finish after laying it all on the line to go for gold. Canada’s top Paralympic cross-country ski racer, Brian McKeever, earned his start at the Olympic Winter Games, but a coaches’ decision to start one of his able-bodied teammates dashed Brian’s Olympic dreams. She seemingly came out of nowhere to take the triathlon world by storm – a 21-year-old redhead from Edmonton, Paula Findlay appeared unstoppable as she marked win after win in her first five starts competing at elite-level triathlons around the world. A nagging injury and coaching changes plagued Paula as she headed to her first Olympic Games, where she finished dead last, crying on the shoulder of her media attaché and a coach. The common thread in these and many other stories – all of these athletes faced the media, gave Canadians a glimpse into the real struggles of competing at the highest level, and they remained real throughout the process. All of them had Chris at their side – a trusted and sympathetic partner to guide their path as they managed themselves and their public brand and reputation through some of the most challenging events of their lives.


More Success Stories

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