SHOOTOUT AT THE MEADOWS
A new PGA TOUR Champions Tour event was putting down roots in Calgary at Canyon Meadows Golf and Country Club – in less than five months. To launch ticket sales and announce the first confirmed players, Chris brought together celebrities, media personalities, tournament sponsors, and children from each of the partner charities of the Shaw Charity Classic for an old fashioned “Shootout At The Meadows” – where the winner of the head-to-head match play shootout not only took home bragging rights and a famous Calgary white Stetson, but a donation was also made on their behalf to the children’s charity they were partnered with.
After a strategic six weeks of pre-event promotional activity throughout the city, the Shaw Charity Classic broke Champions Tour attendance records and made record-setting charitable donations in its inaugural year and received numerous awards.
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