“Haywood has been a proud sponsor of cross-country skiing since 2001. Haywood is also very proud of the part it has played in growing the sport of cross-country skiing and athlete development in communities across Canada resulting in Olympic and World Cup medals as well as the international recognition of our cross-country athletes.”

However, a corporate sponsorship is a two-way street. From the sponsor’s perspective it is recognition and this can only be achieved through communication – the right kind of communication. Although Chris Dornan was contracted by CCC to do their Public Relations, he was astute enough to know what Haywood needed in terms of exposure to make the sponsorship a worthwhile investment. He has always been available to assist with press conferences, press releases, speeches, and corporate events. His writing skills are exceptional as are his people skills. Chris is approachable, responsive, and generous with his knowledge and his time and the type of person you are just happy to be around. You know he wants what is best for your company.”

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