“For Christmas 2015, WestJet set out an ambitious goal of performing 12,000 random acts of kindness, while also taking Santa to five major cities across the country in 24 hours. We also had a lofty goal of sharing this unique story with as many people as we could across Canada, and around the world. We engaged Chris and High-Performance Public Relations to help us achieve this. Chris not only made it happen, he performed a mini-media-miracle of his own. From live TV and radio morning shows to print, magazine and online coverage, Chris exceeded our expectations by delivering unprecedented national media coverage in every corner of the country.”

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